How we review

What we test

We use each tool on the jobs our readers actually do. For businesses, that means answering a customer, taking a booking or sending a reminder. For creators, it means turning one video into clips or posts. Every review lists the tasks we ran.

What every review shows

• Last tested: the date we last used the tool, and on what.
• Price checked: the date we last checked the price on the maker’s own page.
• Best for / not for: who should pick it, and who shouldn’t.
• Pros, cons and alternatives.
• Sources for every fact we didn’t test ourselves.

Scores

Scores run from 0 to 10. They reflect how well the tool did on our tasks, for the reader it suits best. A score is only shown once we have tested the tool ourselves.

Keeping reviews fresh

We re-check prices and key features regularly, and we update the “last tested” date whenever we test again. If a tool changes a lot, we update the review or mark it out of date.

What we never do

• We never accept payment for a review or a better score.
• We never invent results, numbers or quotes.
• We never let a tool maker see or edit a review before it’s published.